And so it begins…

Wow, where to start? As many of you already know, we’re in an exciting time for the evolution of public relations and journalism. No more can we, as contemporary journalists, ascribe to the antiquated paradigm that has defined the field for so long. As the industry moves increasingly into the digital medium, blogs have become an invaluable tool to nearly every PR practitioner. So, given my desire to be a PR practitioner, the next step is to, naturally, start a blog. And so, here I am.

This aforementioned transition to the digital age connotes an exciting time for the industry.  Social media has surged to the forefront of every PR practitioner’s mind (if it hasn’t, it should), and through this blog, I will follow the industry’s twists and turns as it continues to change — one tweet, post or comment at a time.